Natural performance —
without the burnout

Advanced nootropic solutions to help you feel balanced, all day, every day.

Nootropic formulas supporting sustainable high-performance for busy lives.

Blue’s comprehensive nootropic formulas naturally optimise performance, while maintaining mood to help prevent burnout, so you always live life to the fullest.

Blue Ice

5 Servings

Dawn - Travel Pack

Add To Cart

£2.50 per serving

Blue Ice

30 Servings

Dawn - Pouch

Add To Cart

£1.50 per serving

Cocoa

5 Servings

Dusk - Travel Pack

Add To Cart

£2.50 per serving

Peach Iced Tea

5 Servings

Dusk - Travel Pack

Add To Cart

£2.50 per serving

Sustain your performance. Because you can’t afford bad days.

Sustained energy, focus, and mood all day - enhanced relaxation, rest, and recovery all night.

Dawn

Dusk

●● Foundations

Most supplements don’t support you 24/7 – Blue does.

Mental Capacity

Emotional Capacity

Physical Capacity

Engineered to support the foundational capacities from the high-performance pyramid (Loehr & Schwartz) to drive sustained high-performance.

●● Verified Blue user

Dawn

“Someone asked me at work if I’d taken my Blue® this morning and I said no, I’ve not used it, and they said they could tell”

●● Verified Blue user

Dawn

“Incredible formula. Great way to start your morning”

Our Inspiration

“We survive on too little sleep, wolf down fast foods on the run, fuel up with coffee and cool down with alcohol and sleeping pills. Faced with relentless demands at work, we become short-tempered and easily distracted. We return home from long days at work feeling exhausted and often experience our families not as a source of joy and renewal, but as one more demand in an already overburdened life.” Jim Loehr